As financial institutions constantly improvise and innovate their products and services, understanding customer and channel partner behaviors across the various products and exploiting these insights to deliver them profitably is a key driver of competitive advantage. The BFS Practice of Fifth C works with clients in providing periodic (e.g. monthly) customer specific knowledge through customized analytical solutions for accelerating profitable business growth. Examples of areas where we could apply analytical methods include:

• Assess affinity of a customer to purchase specific client products/services for effective cross-sell and up-sell campaigns
• Assess risk of early termination or non-renewal of customer contract (e.g. mortgage/loan refinancing, product insurance renewals)
• Identify customers who are lapsing in credit card spends and the categories in which they are lapsing for effective promotions based campaigns
• Assess risk of delinquency of customer payments towards credit
• Assess probability of repayment by delinquent customers to prioritize collections
• Assess channel performance in sales of the client's products/services