Marketing Intelligence is an enterprise Business Intelligence software platform that enables drill-down analysis based on the client business and analytics parameters. Some of its features include:

• Display ‘Volume'/ ‘Value', Histograms, Trendlines, etc. of the selected base to aid decision making
• Combine the computed analytic measures (e.g. customer risk scores of churn) with other selections (e.g. customer revenues above $X, tenure of Y months, belonging to geography Z) to identify a target base for marketing action
• Aid ‘What If?' iterative decision making in areas such as revenue planning to achieve specific business goals
• Compare two decision scenarios using analytics through ‘A-B Compare'
• Customize options such as ‘bucketing' (e.g. variable range selection for high, medium, low revenue customers), outputs report formats (e.g. customer specific information to drive campaigns) matched to business process
• Save business rules for analytics to simplify subsequent runs on new data or collaboratively share intelligence across the enterprise