Global retailers increasingly face an intensely competitive market environment with thin margins. CPG companies face challenges in improving brand performance through better insights on the trade channel. The complexity of these businesses in terms of the dozens of key categories, hundreds of brands and thousands of SKUs presents particular challenges in extracting knowledge about each distributor/customer in areas that impact the profitability of the CPG/retailer. The Retail and CPG Solutions Practice works with businesses to develop proprietary analytical methods in areas that include:

• Behavioral segmentation to infer key behaviors of customer base through analysis of transaction data
• Use panel data with analytics to develop robust data-driven insights about their business
• Establish Primary and Secondary shopper behavior to assess share of spend in categories captured by the retailer as opposed to competition
• Assess customer affinity of specific products and brands (national vs. private label)
• Assess customer sensitivity to pricing and promotions across retailer channels
• Identify lapsing distributors/retailers/customers and categories in which they are lapsing
• Forecast and estimate demand at the SKU level across channel
• Assess performance of reseller/distribution channel
• Relate lift in customer spends to specific marketing spends (e.g. promotions)