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Retail and CPG Practice Telecom Practice BFS Practice
Attrition Management
Revenue Enhancement
Demand Management
 

Telecom service providers, especially in the mobile technology space, are experiencing exponential customer acquisitions, but decreasing ARPU in markets with lower tele-density. In mature markets, retention of existing customers profitably presents a challenge. Further, in high growth developing markets, analytical methods have to contend with noisy data and cannot rely on key demographic profile information. The Telecom Services Practice develops proprietary analytics solutions in areas that include:

  • Behavioral segmentation to characterize customer behaviors that impact business
  • Postpaid and Prepaid churn prediction
  • Assessing customer affinity for telecom Value Added Services (VAS)
  • Forecasting revenues considering patterns of recent usage behavior
  • Devising optimal usage scenarios comprising Minutes-Of-Usage (MOU) components for achieving specific revenue goals
 
     
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