Touchpoint Intelligence is a web-enabled software application that enables a 360 ° view of customer information and knowledge derived through analytics across multiple touch points. It serves as the hub for effective customer interaction initiated by the customer (e.g. query or complaint call) or by the company (e.g. marketing campaigns for lists generated by analytics). Some of the features include:

• Consolidated ‘single window' view of customer for multiple touchpoint channels (e.g. centralized Customer Service Support, franchisee retail outlets)
• ‘Information Bays' that can be customized to show customer information (e.g. billing amounts) relevant to a business process (e.g. outbound telemarketing) spanning several months
• Marketing specific promotional offers for eligible customers can be displayed
• Color-coded measures of customer value (e.g. risk of churn, lifetime value) derived through analytics displayed for quick judgments and fast, effective customer response
• Can integrate with Campaign Management processes of business